SPORT
Simon CHADWICK

Professor and director of Eurasian Sport - emlyon business school

Over the last two decades, the Gulf region has played an increasingly prominent role in global football. Its states now own several overseas clubs, its companies have been among some of the world's biggest spenders on sports sponsorship, and its nations now play host to some of the world's biggest tournaments and matches. To help understand how this happened, what it involves and consequences of the Gulf's football investments, this Q&A brings together some of the world's leading commentators on the subject.

About the professeur

Professor Simon Chadwick works at the intersection of sport, business, politics and technology, specifically in the context of Eurasia. With more than 25 years-experience working in some of the world’s leading business schools, he has apublished extensively and has worked with some of the biggest names in sport. He is widely acknowledged as a leading commentator on contemporary issues in elite professional sport.

22 MAI 2020

15H00 à 16H00
Simon CHADWICK

Professor and director of Eurasian Sport - emlyon business school

How we talk about sport using social media

This seminar will examine what it means when football fans are engaged. The presentation will analyse engagement in terms of a three-stage process: motives, attitudes and behaviours, and will also highlight the significance of customer lifetime value in achieving engagement. Particular attention will be paid during the presentation to the engagement of particular groups of football fans in Asia.

About the professeur

Professor Simon Chadwick works at the intersection of sport, business, politics and technology, specifically in the context of Eurasia. With more than 25 years-experience working in some of the world’s leading business schools, he has apublished extensively and has worked with some of the biggest names in sport. He is widely acknowledged as a leading commentator on contemporary issues in elite professional sport.

Simon CHADWICK

Professor and director of Eurasian Sport - emlyon business school

About the professeur

Professor Simon Chadwick works at the intersection of sport, business, politics and technology, specifically in the context of Eurasia. With more than 25 years-experience working in some of the world’s leading business schools, he has apublished extensively and has worked with some of the biggest names in sport. He is widely acknowledged as a leading commentator on contemporary issues in elite professional sport.

Simon CHADWICK

Professor and director of Eurasian Sport - emlyon business school

About the professeur

Professor Simon Chadwick works at the intersection of sport, business, politics and technology, specifically in the context of Eurasia. With more than 25 years-experience working in some of the world’s leading business schools, he has apublished extensively and has worked with some of the biggest names in sport. He is widely acknowledged as a leading commentator on contemporary issues in elite professional sport.

Simon CHADWICK

Professor and director of Eurasian Sport - emlyon business school

About the professeur

Professor Simon Chadwick works at the intersection of sport, business, politics and technology, specifically in the context of Eurasia. With more than 25 years-experience working in some of the world’s leading business schools, he has apublished extensively and has worked with some of the biggest names in sport. He is widely acknowledged as a leading commentator on contemporary issues in elite professional sport.

About the course

This seminar will examine why and how China is aiming to become a leading FIFA nation by 2050. Following President Xi’s announcement that his country should focus more on the development of its football, significant investment has taken place both internally and externally, resulting in everything from a growing number of overseas club owners from China to increasing numbers of football sponsors from within the country’s business community. The presentation will specifically address such developments.

Simon CHADWICK

Professor and director of Eurasian Sport - emlyon business school

About the professeur

Professor Simon Chadwick works at the intersection of sport, business, politics and technology, specifically in the context of Eurasia. With more than 25 years-experience working in some of the world’s leading business schools, he has apublished extensively and has worked with some of the biggest names in sport. He is widely acknowledged as a leading commentator on contemporary issues in elite professional sport.

Simon CHADWICK

Professor and director of Eurasian Sport - emlyon business school

About the professeur

Professor Simon Chadwick works at the intersection of sport, business, politics and technology, specifically in the context of Eurasia. With more than 25 years-experience working in some of the world’s leading business schools, he has apublished extensively and has worked with some of the biggest names in sport. He is widely acknowledged as a leading commentator on contemporary issues in elite professional sport.

Simon CHADWICK

Professor and Director of Eurasian Sport - emlyon business school

About the Professor

Professor Simon Chadwick works at the intersection of sport, business, politics and technology, specifically in the context of Eurasia. With more than 25 years-experience working in some of the world’s leading business schools, he has apublished extensively and has worked with some of the biggest names in sport. He is widely acknowledged as a leading commentator on contemporary issues in elite professional sport.

Q&A hosted by Professor Simon Chadwick with:
Benjamin Blanco, Global Sponsorship Lead at Heineken
Ricardo Fort, VP, Global Sports & Entertainment Partnerships at Coca-Cola